What is lead generation?

Lead generation is the process of attracting and subsequently converting strangers and prospects into someone interested in your company. It’s a marketing activity that results in acquiring information primarily useful for building a list of potential clients.

Social Media platforms provide a lot of data on the influencers in your industry. Your online visitors can get in contact with you regarding not only services and products, but also additional information through lead generation. Target your audience on the sites they use the most with online advertising. Lead generation Additionally turns interested visitors into prospective leads.